Clayton, has a unique background in integrative therapies and research science that started in animal health. Having a degree in humanities with a focus in communications, business and kinesiology, his broad studies have allowed for a history that includes research and formula development. Clayton is happily married to Dr. Christina Rahm, they have 4 children, 4 dogs and a cat in the Nashville area.

An entrepreneur in the healthcare industry, he has developed business models of analytical testing in medical practices to improve quality of care by identifying risks of the big three diseases: diabetes, cardiovascular disease, and obesity, with additional risk factors.

Clayton has served as a business development specialist in every aspect of wellness: sales, distribution, formulation creation, consulting, manufacturing and now the architect of an entirely new method of business with the ROOT social sharing community platform.

David Norrie brings over 25 years of experience across every major facet of media, including radio, television, newspaper, magazine, and digital platforms.

A seasoned journalist, David wrote long-running columns on health and fitness for one of the largest newspapers in the country and has spent the last decade consulting and promoting holistic health brands. He is also the best-selling author of Turned On: Tuning In in a Tuned Out World, a book that challenges today’s culture of distraction and calls readers to live with greater awareness, purpose, and presence.

In 2015, he launched Speak Up, a communication training platform that allows entrepreneurs and professionals to articulate their passions and products with confidence, charisma, and clarity. He has worked with a wide range of organizations, from direct sales companies to corporate clients like Advent Health, Nationwide Insurance, and Mrs. America contestants. He resides in Tennessee with his wife Angelike, three children and their dog named Elvis.